ADVANCED COMMUNICATION SERIES

SPEECHES BY MANAGEMENT

Assignment #1:

THE BRIEFING

Objectives

  • Apply the key steps in the preparation of a briefing and the organization  of material.
  • Give a briefing according to a specific objective so the audience will have an understanding of the information.
  • Effectively handle a question-and-answer session following the briefing.
  • TIME : 8 to 10 minutes for speech – 5 minutes for question period.

Note to the Evaluator

The purpose of this presentation was for the speaker, as a manager, to deliver an

8 to 10 minutes briefing to employees or associates to explain, instruct, persuade, or  report.     The  goal  of  the  briefing  was  the  effective   communication   of procedures, concepts, ideas, and data to accomplish specific objectives. The speaker may use visual aids to amplify the information.   A five minute question- and-answer session should follow the presentation. In addition to your oral evaluation, please write answers to the questions below.

Evaluation Guide

  1. Did the speaker state the purpose of the briefing and put the audience in a receptive frame of mind?
  1. During the introduction, did the speaker supply necessary background information? Was the objective clear? State the objective.
  1. In the  body  of  the  speech,  what  methods  did  the  speaker  use  to  explain sources, methods, and criteria to convey main ideas?
  1. In the  conclusion,  did  the  speaker  capsulate  what  the  audience  should remember?
  1. Were the main ideas summarized? When during the briefing were they summarized? How many times were they mentioned?
  1. Did the speaker review the purpose of the briefing and call for action?
  1. How effectively did the speaker  make use of visual aids? If they were not effective,  explain  why  and  suggest  how  they  could  have  been.  (It  is  not required that the speaker use visual aids.)
  2. Did the speaker effectively handle the question-and-answer period?

Assignment #2:

THE TECHNICAL SPEECH

Objectives

  • Convert a  technical  paper  or  technical  material  and  information  into  a technical speech.
  • Organize a technical speech according to the inverted-pyramid approach.
  • Write a technical speech as “spoken language,” not as an article.
  • Give the speech by effectively reading out loud.
  • TIME : 8 to 10 minutes

Note to the Evaluator

The purpose of this presentation was for the speaker, as a manager, to deliver an

8 to 10 minutes technical speech to be read out loud.  The speech should have the sound and manner of a spoken,  not a written presentation.   The speaker should  maintain  eye  contact  with  the  audience,  and  use  vocal  variety  and gestures.  In  addition  to  your  oral  evaluation,  please  write  answers  to  the questions below.

Evaluation Guide

  1. Did the speaker use the inverted-pyramid approach, following conclusions and recommendations with analysis, then details?
  1. Did the speech sound like it was written to be heard or listened to? If not, what elements made it sound like written rather than spoken language?
  1. Did the speaker avoid reading the speech as if it were an essay?
  1. Did the  speaker  effectively  handle  the  problem  of  reading  the  script  and maintaining eye contact while reading the script?
  1. How did  the  speaker   work  gestures   into  his  or  her  talk?  Were  they appropriate? Did they arise spontaneously from the content of the speech?
  2. Was the presentation  interesting,  skillfully handled, effective and made with enthusiasm?

Assignment #3:

MANAGE AND MOTIVATE

Objectives

  • Understand the concept and nature of motivational method in management.
  • Apply a four step motivational method  with the objectives  to persuade  and inspire.
  • Deliver a motivational speech  to persuade  an audience  to agree with your management proposal.
  • TIME : 10 to12 minutes

Note to the Evaluator

The purpose of this presentation was for the speaker, as a manager to deliver a 10  to  12  minutes  motivational  speech  designed  to  persuade  and  inspire  by making the audience understand that personal goals can be realized through the achievement of organizational goals.  The delivery should have an abundance of vivid  word  pictures  and  dynamic  gestures.    The  content  of  the  speech  may include broad issues, long-range objectives, sales goals, responsibilities, and the value of individual contribution. In addition to your oral evaluation,  please write answers to the questions below.

Evaluation Guide

  1. Did the speaker make his or her proposal understood?
  1. Did the speaker establish mutual understanding? Did he or she appeal to the beliefs and values of the listeners?
  1. Was the speaker positive? Did he or she show enthusiasm?
  1. Did the speaker show the advantages of the proposal?
  1. How and when did the speaker make use of gestures? Were they dynamic? Were they effective?
  1. Did the speaker build an incentive into the talk? What was the incentive?
  1. Did the speaker inspire the audience? Describe briefly what techniques were used. Were they effective? How could they be improved?

8. Did the speaker persuade and inspire the audience to act? Ask the audience to comment on whether or not the speaker caused them to feel an emotional commitment.

Assignment #4:

THE STATUS REPORT

Objectives

  • Organize and prepare a status report involving the overall condition of a plan or program, or performance of a department or company in relation to goals.
  • Construct the report according to a four step pattern.
  • Give an effective presentation of the report
  • TIME : 10 to 12 minutes

Note to the Evaluator

The purpose for this presentation was for the speaker, as a manager, to deliver a 10 to 12 minutes status report including facts, marketing information, and organizational problems.  He or she was to use a four-step pattern for the report : object, scope, findings, recommendations.  The speaker was to use visual aids to amplify the information. In addition to your oral evaluation, please write answers to the questions below.

Evaluation Guide

  1. Did the speaker construct the report according to the OSFR pattern?
  1. What was the object of the report?
  1. Did the speaker effectively present the findings and conclusions? If not, offer suggestions for improvement.
  1. Did the speaker adequately explain the nature and scope of the study?
  1. Did the speaker give his or her recommendations? What were they?
  1. Did the speaker build interest into his or her presentation? List the techniques.
  1. How well did the speaker make use of visual aids? If they were not effective, explain why and suggest how they could have been improved.

Assignment #5:

CONFRONTATION: THE ADVERSARY RELATIONSHIP

Objectives

  • Understand the definition and nature of the adversary relationship.
  • Prepare for an adversary confrontation on a controversial management issue.
  • Employing appropriate  preparation  methods,  strategy,  and  techniques,  for communicating   with  an  adversary   group  as  the  representative   of  your company or corporation.
  • TIME : 5 minutes for speech – 10 minutes for question period.

Note to the Evaluator

The purpose of this presentation was for the speaker, as a manager representing his or her company or organization, to confront an adversary group concerning a controversial issue related to that company or organization. This situation involves a five-minutes  presentation  designed to establish the company philosophy and point of view and to persuade the audience as nearly as possible of the validity of that point of view. A ten-minute question-and-answer  session will follow with the speaker under fire. In addition to your oral evaluation, please write answers to the questions below.

Evaluation Guide

  1. What was the controversy?
  1. Did the speaker’s five-minute presentation provide an open disclosure of the issue? What kinds of information were given?
  1. How effectively did the speaker handle the ten-minute  question-and-answer session? Did he or she make a skillful transition from the opening presentation to the Q&A period?
  1. Describe how the speaker related to the audience? Was he or she effective? If not, why not? Suggest how the speaker could improve.
  1. Did the speaker keep things moving? Describe how?
  1. Did the speaker quit while he or she was ahead?
  1. Did the speaker offer appropriate closing remarks?
  1. What kind of impression did the speaker leave on the audience? Did he or she accomplish his objective? Ask members of the audience to comment.
  1. Did the speaker persuade the audience that his or her side has merit? Ask the audience to comment.

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